Once we realised most people are unaware of the link between immunity and nutrition, we set out to build awareness and disseminate information. We implemented a lifecycle marketing strategy – which included a detailed re-marketing and nurturing strategy – targeting customers’ queries and concerns at every stage of the purchase journey. This resulted in sky-high ad relevance, increased engagement on site and increased purchases.

Because the website plays a large role in providing the information on immunity essential for educating consumers, the site was designed for an enhanced UX and a more interactive, informative approach to our marketing.

The website has now become a social sharing platform who are all loyal customers and advocates of the brand.